| Kaynaklar | Kaynak Dili |
| Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-August | English |
| Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June | English |
| Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17 | English |
| Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318 | English |
| Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164 | English |
| Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 March | English |
| Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35 | English |
| Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1 | English |
| Abell D.E."Strategic Windows", Journal of marketing v.42 | English |
| Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April | English |
| Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19 | English |
| Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50 | English |
| Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7 | English |
| Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56 | English |
| Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35 | English |
| Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20 | English |
| Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 | English |
| Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980 | English |
| Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-August | English |
| Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June | English |
| Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17 | English |
| Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318 | English |
| Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164 | English |
| Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 March | English |
| Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35 | English |
| Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1 | English |
| Abell D.E."Strategic Windows", Journal of marketing v.42 | English |
| Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April | English |
| Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19 | English |
| Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50 | English |
| Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7 | English |
| Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56 | English |
| Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35 | English |
| Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20 | English |
| Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 | English |
| Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980 | English |