2329 PUBLIC RELATIONS AND PROMOTION

GENERAL INFORMATION
Public Relations and Promotion Master's Program started its education and training activities in 2021-2022.

Objective
The main purpose of the program; have the knowledge, skills and abilities to work in the field of public relations and promotion; able to research, plan, implement and evaluate communication studies carried out for institutions, products and individuals based on scientific foundations, by making use of different disciplines; have mastered and assimilated ethical principles; following the current developments in the national and international arena, thinking scientifically and analytically; To train public relations specialists who know about new communication technologies and their effects on public relations and promotion.


Admission Requirements


Graduation Requirements
Students who successfully complete the courses in the curriculum of our program, who successfully complete a master's thesis, and who have the required average for graduation according to Pamukkale University graduate regulations, are entitled to receive a Master's degree.

Career Opportunties
Graduates of this program can work in communication, media, public relations, customer relations, corporate communication, etc. in the public and private sectors as a public relations and communication specialist.

Qualification Awarded
Publıc Relatıons And Promotıon

Level of Qualification
Second Cycle (Master's Degree)

Recognition of Prior Learning
Recognition of previous structured lectures in Turkish Higher Education Institutions, transitions in vertical, horizontal and university are realized within the scope of the "Higher Education Regulations", "REGULATION BETWEEN THE BACHELORS AND GRADUATE DEGREE PROGRAMS, ON HIGHER EDUCATION AND TRANSITION BETWEEN DOUBLE MAJOR DALL, SIDE DALL AND CREDIT TRANSFER STANDARDS

Qualification Requirements and Regulations
Students who successfully complete the courses in the curriculum of our program, who successfully complete a master's thesis, and who have the required average for graduation according to Pamukkale University graduate regulations, are entitled to receive a Master's degree.

Access to Further Studies
May apply to PhD programs

Mode of Study
Full Time

Examination Regulations, Assessment and Grading
Measurement and evaluation methods that is applied for each course, is detailed in "Course Structure&ECTS Credits".

Contact (Programme Director or Equivalent)
PositionName SurnamePhoneFaxE-Mail
HEAD OF THE DEPARTMENT OF INSTITUTEProf. Dr. ALİ SOYLU  asoylu@pau.edu.tr


PROGRAM LEARNING OUTCOMES
1Communication, business, management, leadership, marketing/marketing communication, sociology, psychology, philosophy, economy, political science, information and communication technologies, law, research, art, aesthetics, cultural studies etc. apply the knowledge in the fields to the discipline of public relations and promotion.
2Corporate communication, corporate identity, corporate culture, corporate citizenship, loyalty, reputation, value, social responsibility, image management, relationship management, perception management, governance, crisis communication, political communication, brand communication, advertising, digital communication etc. can produce strategies for the areas.
3Knows mainstream and critical communication theories and applies these theories to the discipline of public relations and publicity.
4Plans and implements research processes based on research methods, theoretical knowledge of qualitative and quantitative research.
5She/he has command of scientific writing rules and can produce academically within the framework of these.
6Knows the theoretical approaches to public relations and follows the innovations.
7Realize the strategic public relations management process, which includes research, planning, implementation and evaluation stages, based on strategic thinking and stakeholder analysis on public relations and related fields.
8Knows advertising theories and strategies, follows new approaches in advertising, and transfers them to academic and practice areas.
9Transfers theoretical information about public relations and advertising campaigns to campaign processes, prepares campaigns.
10Performs content management and analyzes media content depending on the strategies and new developments developed in the field of public relations and advertising.
11Understands the importance of the public relations and promotion discipline and the basic concepts of the disciplines it is related to and establishes the relations between the disciplines.
12She/he is aware of professional ethical principles related to public relations and other communication fields, has a sense of professional responsibility and thinks critically.
13Offers professional opinions and solutions by following national and international cultural and contemporary approaches, problems and events.
14Has conceptual knowledge of information and communication technologies, can read its social reflections and can use this knowledge at both theoretical and practical level.
15Has a communication methodology for the private sector, public sector and civil society and can use it in practical areas.
TEACHING & LEARNING METHODS
NameComments
LecturingLecturing is one of the methods that come first, where the teacher is in the center. It is a method where the teacher actively describes topics and the students are passive listeners. With this method, lesson proceeds in the form of report, description and explanation.
DebateDepending on the situation, debate is a tool that allows all students, or a specific portion of the class to participate in the lesson. In this method, members of the group discuss a topic by addressing the various points of view and discuss alternative opinions about problem-solving.
Case Study Case studies require students to actively participate while using an analytical perspective to think about real and problematic events. The problematic event may be real or very close to real life. Student(s) working on the documents that include the necessary data and descriptions of the
Problem SolvingThe name given to any doubt or ambiguity that arises is, a problem. Problems which usually have a role in human life, that have preventing or annoying aspects are solved by considering the stages of scientific methods. (a) Problems are determined. (b) The problem is identified. 
Cooperative LearningCooperative Learning is; a kind of learning that is based on the students working together for a common purpose. Children with different skills come together in heterogeneous groups to learn by helping each other. Students gain experiences such as becoming aware of the unity
Questions –AnswersThe different types of Questions used (associative, differential, assessment, requesting information, motivating, and brainstorming) although students get in to more active positions during the process; the method is teacher-centered. If possible Questions, that serve a purpose and
Concept MapsExpress a relation network, based on figures, graphics and words propositions and principles. It enables visual learning. These steps are followed: 1) Concepts about the subjects to be taught are listed. 2) The name of the subject that will be taught is written at the top.3) Relations between
Meaning Analysis ChartsThe Meaning Analysis Charts is a method that allows students to participate actively in class. Students learn by working on a two-dimensional table. For example, if in one dimension there are animals and in the other dimension food is shown, students have the opportunity to learn by
Cooperative LearningCooperative Learning is; a kind of learning that is based on students working together for a common purpose. Children with different skills come together in heterogeneous groups and learn by helping each other. Students gain experiences such as becoming aware of the unity within the
Scenario-based teaching Although it is similar to the Case Study method, there is a fictional approach in the scenario. The subject can be presented by inserting it in to a fiction and can also lead the student’s to producing their own scenarios.
ProjectProject-based learning is a learning way which leads students to deal with interesting problems and to create extraordinary products at the end of this. It allows students to use their creativity and it requires them to look at events perceptively.
Observation Although we generally get information related to the nature through observations, the Observation method can also be used for other situations and under other conditions. We try to reach certain generalizations by thinking about our findings which we gather from our observations.
InterviewThis is when the teacher brings in (writers, artists, designers, writers, illustrators, etc.) because he/she is not equipped with the adequate facilities to do with certain issues or situations. It is a technique that triggers the senses of students. In some cases, students interview certain people
DebateDebate is a type of discussion on a topic in compliance with certain rules and procedures. Debate, is two groups of students in either twos or threes, putting forward points, which are for or against an idea, proposal, point, action or recommendation.  The aim is to discuss topic ideas that
Six Hat ThinkingThe Six hat thinking technique, is based on looking at a topic from different angles. Individuals learn to, develop the ability to face events from different points of view and to improve their empathizing skills. Because thoughts are looked upon from of every aspect, issues raised can be
The opposite panelIs one of the two groups just asking the question, while another assumes the role of responder. With this technique it is possible to repeat / revise issues that have already been processed. The Class is divided into two. Half is located within the group for asking questions and half for 
Vision Development This technique is not all the students in small groups, but all students participating in a study as a class. It is a discussion technique, used to teach students to respect others views and improve their vision, when thinking about conflicting points of view. Topics with apparent contradictions 
Brainstorming Brainstorming is a group work process that has been regulated to reach solutions for a problem without limitations or evaluation. The purpose of brainstorming is to make it easier for students to express themselves and to generate ideas. This technique is used as a high-level discussion

PO - NQF-HETR Relation
NQF-HETR CategoryNQF-HETR Sub-CategoryNQF-HETRLearning Outcomes
INFORMATION  01
INFORMATION  02
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESCompetence to Work Independently and Take Responsibility 03
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
    

PO - FOE (Academic)
FOE CategoryFOE Sub-CategoryFOELearning Outcomes
INFORMATION  01
INFORMATION  02
INFORMATION  03
SKILLS  01
SKILLS  02
SKILLS  03
COMPETENCIESCommunication and Social Competence 01
COMPETENCIESCommunication and Social Competence 02
COMPETENCIESCommunication and Social Competence 03
COMPETENCIESCommunication and Social Competence 04
COMPETENCIESCompetence to Work Independently and Take Responsibility 01
COMPETENCIESCompetence to Work Independently and Take Responsibility 02
COMPETENCIESField Specific Competencies 01
COMPETENCIESField Specific Competencies 02
COMPETENCIESField Specific Competencies 03
COMPETENCIESLearning Competence 01
COMPETENCIESLearning Competence 02
    

PO - FOE (Vocational)
No Records to Display

COURS STRUCTURE & ECTS CREDITS
Year :
Course Plan

1st Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HITA 501 RESEARCH METHODS AND SCIENTIFIC ETHICS IN SOCIAL SCIENCES 3+0 7,5 Compulsory
- Public Relations and Promotion Elective 1 3+0 7,5 Elective
- Public Relations and Promotion Elective 1 3+0 7,5 Elective
- Public Relations and Promotion Elective 1 3+0 7,5 Elective
  Total 30  
1st Semester Elective Groups : Public Relations and Promotion Elective 1

2nd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HITA 502 SEMINAR 3+0 7,5 Compulsory
- Public Relations and Promotion Elective 2 3+0 7,5 Elective
- Public Relations and Promotion Elective 2 3+0 7,5 Elective
- Public Relations and Promotion Elective 2 3+0 7,5 Elective
  Total 30  
2nd Semester Elective Groups : Public Relations and Promotion Elective 2

3rd Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HITA 500 MASTER THESIS 0+0 20 Compulsory
HITA 700 FIELD OF STUDY COURSE 6+0 10 Compulsory
  Total 30  

4th Semester Course Plan
Course CodeCourse TitleL+P HourECTSCourse Type
HITA 500 MASTER THESIS 0+0 20 Compulsory
HITA 700 FIELD OF STUDY COURSE 6+0 10 Compulsory
  Total 30  


COURSE & PROGRAM LEARNING OUTCOMES
Year : Compulsory Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
FIELD OF STUDY COURSEC               
MASTER THESISC               
POSTGRADUATE COUNSELINGC               
RESEARCH METHODS AND SCIENTIFIC ETHICS IN SOCIAL SCIENCESC               
SEMINARC               
Click to add elective courses...
Elective Courses
Course TitleC/EPO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
ADVERTISING STRATEGIESE               
STRATEGIC ADVERTISING MANAGEMENTE               
ADVERTISING THEORIESE               
BRAND COMMUNICATION MANAGEMENTE               
CASE STUDIES IN PUBLIC RELATIONS AND ADVERTISINGE               
COMMUNICATION AESTHETICSE               
COMMUNICATION AND MEDIA RESEARCHE               
COMMUNICATION ETHICSE               
CONSUMER CULTUREE               
CONTENT MANAGEMENT IN PUBLIC RELATIONS AND ADVERTISINGE               
CORPORATE COMMUNICATION AND REPUTATION MANAGEMENTE               
CRISIS COMMUNICATIONE               
CRITICAL COMMUNICATION THEORIESE               
DIGITAL COMMUNICATION IN PUBLIC RELATIONS AND ADVERTISINGE               
MAINSTREAM COMMUNICATION THEORIESE               
MANAGEMENT AND LEADERSHIPE               
MARKETING COMMUNICATION AND NEW APPROACHESE               
MEDIA AND COMMUNICATION SOCIOLOGYE               
MEDIA LITERACYE               
NEW COMMUNICATION TECHNOLOGIES AND MEDIAE               
ORGANIZATIONAL BEHAVIOR AND BUSINESS MANAGEMENTE               
PERCEPTION PSYCHOLOGYE               
PERSUASIVE COMMUNICATIONE               
POLITICAL COMMUNICATIONE               
SOCIAL MEDIA MANAGEMENTE               
SOCIAL PSYCHOLOGYE               
SOCIETY, CULTURE AND COMMUNICATIONE               
STORYTELLING IN PUBLIC RELATIONS AND ADVERTISINGE               
STRATEGIC CORPORATE GOVERNANCEE               
STRATEGIC PUBLIC RELATIONS MANAGEMENT AND PRACTICESE               
THEORETICAL AND NEW APPROACHES IN PUBLIC RELATIONSE               
VISUAL CULTURE AND COMMUNICATIONE               
L+P: Lecture and Practice
C: Compulsory
E: Elective
PO: Program Learning Outcomes
TH [5]: Too High
H [4]: High
M [3]: Medium
L [2]: Low
TL [1]: Too Low
None [0]: None
FOE [0]: Field of Education
NQF-HETR : National Qualifications Framework For Higher Education in Turkey