1. THIRD CYCLE - DOCTORATE DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. MANAGEMENT INFORMATION SYSTEMS DEPARTMENT
  4. 2619 MANAGEMENT INFORMATION SYSTEMS PHD
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
YOBS 627DIGITAL MARKETING AND STRATEGIES3 + 03rd Semester7,5

COURSE DESCRIPTION
Course Level Doctorate Degree
Course Type Elective
Course Objective Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Communication technology and internet will be tought in this course. To use the opportunities presented by the internet, to practice knowledge and skills in the field of internet marketing, to apply via the internet marketing process, to perform marketing applications on the ınternet, to use the opportunities presented by the internet, to practice knowledge and skills in the field of ınternet marketing, to apply via the internet marketing process, to perform marketing applications on the internet
Course Content Communication technology and internet will be tought in this course. To use the opportunities presented by the internet, to practice knowledge and skills in the field of internet marketing, to apply via the internet marketing process, to perform marketing applications on the ınternet, to use the opportunities presented by the internet, to practice knowledge and skills in the field of ınternet marketing, to apply via the internet marketing process, to perform marketing applications on the internet
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To use the opportunities presented by the internet, to practice knowledge and skills in the field of internet marketing, to apply via the internet marketing process, to perform marketing applications on the ınternet, to use the opportunities presented by the internet, to practice knowledge and skills in the field of ınternet marketing

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12
LO 001            
Sub Total            
Contribution000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Assignments12020
Mid-terms12929
Final examination13232
Presentation / Seminar Preparation13030
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring1OĞUZHAN AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
YOBS 627 DIGITAL MARKETING AND STRATEGIES 3 + 0 1 Turkish 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. OĞUZHAN AYDIN oguzhana@pau.edu.tr İİBF B0220 %
Goals Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Communication technology and internet will be tought in this course. To use the opportunities presented by the internet, to practice knowledge and skills in the field of internet marketing, to apply via the internet marketing process, to perform marketing applications on the ınternet, to use the opportunities presented by the internet, to practice knowledge and skills in the field of ınternet marketing, to apply via the internet marketing process, to perform marketing applications on the internet
Content Communication technology and internet will be tought in this course. To use the opportunities presented by the internet, to practice knowledge and skills in the field of internet marketing, to apply via the internet marketing process, to perform marketing applications on the ınternet, to use the opportunities presented by the internet, to practice knowledge and skills in the field of ınternet marketing, to apply via the internet marketing process, to perform marketing applications on the internet
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes