PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
YOBS 628	CURRENT MARKETING APPROACHES	3 + 0	2nd Semester	7,5

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	Examining current marketing approaches and practices, evaluating research results about these practices, discussing possible approaches to the future constitute the content of the course.
Course Content	The course inludes new issues such as tradiitonal marketing, modern marketing, relationship marketing, social marketing, sustainable marketing and internet marketing
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Explains the differences between traditional marketing and modern marketing
2	Investigate recent marketing trends
3	Explains the relationship between technology and marketing
4	Explains new implementtaions of marketing
5	Learns new marketing appraoches

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Assignments	1	20	20
Mid-terms	1	29	29
Final examination	1	32	32
Presentation / Seminar Preparation	1	30	30
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student