PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
UTFB 605	INTERNATIONAL MARKETING THEORY	3 + 0	1st Semester	7,5

COURSE DESCRIPTION

Course Level	Doctorate Degree
Course Type	Elective
Course Objective	The main objective of this course is to inform students about the global issues of creating marketing strategies that create value for global customers.
Course Content	This course will provide a brief overview of the macro environment (ie culture, geography, economy, legal systems and governments) encountered in international markets and then provide a brief overview of international markets such as pricing, distribution channels, consumer and business markets, advertising, will be dealt with in-depth, which is part of the marketing strategy.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To be able to determine international marketing opportunities through international marketing researches, market segmentation and positioning strategies
2	to be able to choose the methods of entry to foreign markets that increase customer value by evaluating and examining the old and the old of a certain domestic and foreign marketing environment

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04
LO 001	3	4	3	4
LO 002	4	4	3	5
Sub Total	7	8	6	9
Contribution	4	4	3	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	8	112
Mid-terms	1	11	11
Final examination	1	30	30
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student