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THIRD CYCLE - DOCTORATE DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
BUSINESS MANAGEMENT DEPARTMENT
2741 BUSINESS ADMINISTRATION PhD
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ISY 631
APPLICATIONS OF INFORMATION TOOLS AND SYSTEMS IN MARKETING
3 + 0
1st Semester
10
COURSE DESCRIPTION
Course Level
Doctorate Degree
Course Type
Elective
Course Objective
Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches.
Course Content
Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches. Cognitive problem solving and decision-making techniques. Data-based marketing, WOMM, Internet marketing and e-CRM applications and strategies. Project development and case study. .
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
LO 001
2
2
2
1
1
2
3
Sub Total
2
2
2
1
1
2
3
Contribution
2
2
2
1
1
2
3
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
5
70
Assignments
3
20
60
Mid-terms
1
25
25
Final examination
1
30
30
Presentation / Seminar Preparation
3
11
33
Total Work Load
ECTS Credit of the Course
260
10
COURSE DETAILS
Select Year
All Years
2017-2018 Spring
2013-2014 Fall
2011-2012 Fall
2010-2011 Spring
Course Term
No
Instructors
Details
2017-2018 Spring
1
SELÇUK BURAK HAŞILOĞLU
Details
2013-2014 Fall
1
SELÇUK BURAK HAŞILOĞLU
Print
Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
ISY 631
APPLICATIONS OF INFORMATION TOOLS AND SYSTEMS IN MARKETING
3 + 0
1
Turkish
2017-2018 Spring
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Prof. Dr. SELÇUK BURAK HAŞILOĞLU
hasiloglu@pau.edu.tr
İİBF A0136
%
Goals
Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches.
Content
Knowledge, cognition, information and information systems concepts and their business applications. Cognitive design of business in marketing. Logic and algorithmic approaches. Cognitive problem solving and decision-making techniques. Data-based marketing, WOMM, Internet marketing and e-CRM applications and strategies. Project development and case study. .
Topics
Weeks
Topics
1
E-business in literature
2
E-business in literature
3
E-business in literature
4
E-business in literature
5
E-business applications
6
E-business applications
7
E-business applications
8
E-business applications
9
E-business applications
10
E-business strategies
11
E-business strategies
12
E-business strategies
13
E-business strategies
14
E-business strategies
Materials
Materials are not specified.
Resources
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
50
Final Exam
Midterm Exam
50
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes