1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 534SOCIETY, CULTURE AND COMMUNICATION3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Examination of mass media, their relationship with social systems and culture, and their effects.
Course Content Basic concepts: culture, mass society and mass communication; communication and cultural bond; concepts of folk culture, popular culture, consumer culture, mass culture; Gerbner Cultivation Theory; Hofstede's cultural dimensions and communication; the relationship between globalization, media and culture: (Mc Luhan) Global Village; Culture Industry: Media and Cultural imperialism (Adorno and Horkheimer); cultural hegemony and representation.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can define the relationship between communication and culture.
2Can discuss how cultural accumulation occurs in a society and how communication processes affect the change of culture.
3Can discuss communication tools, their relationship with social systems and culture, and their effects.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1FATMA YASA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 534 SOCIETY, CULTURE AND COMMUNICATION 3 + 0 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. FATMA YASA fucar@pau.edu.tr TUR A0404 %
Goals Examination of mass media, their relationship with social systems and culture, and their effects.
Content Basic concepts: culture, mass society and mass communication; communication and cultural bond; concepts of folk culture, popular culture, consumer culture, mass culture; Gerbner Cultivation Theory; Hofstede's cultural dimensions and communication; the relationship between globalization, media and culture: (Mc Luhan) Global Village; Culture Industry: Media and Cultural imperialism (Adorno and Horkheimer); cultural hegemony and representation.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes