1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 522BRAND COMMUNICATION MANAGEMENT3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective To discuss the importance and function of communication in the formation and development of the brand with theoretical and practical aspects.
Course Content Brand and branding, brand identity and brand image, brand equity, brand awareness, brand associations, brand equity, brand loyalty, brand personality, brand management, brand structuring, brand positioning, brand communication strategies, brand and integrated communication.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can explain the brand and related concepts.
2Can explain and analyze brand and communication relationship.
3Can explain and apply brand structuring models
4Can explain and analyze brand positioning.
5Can analyze the brand communication strategy.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
LO 005               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1EYLİN AKTAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 522 BRAND COMMUNICATION MANAGEMENT 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. EYLİN AKTAŞ ebabacan@pau.edu.tr TUR A0303 %
Goals To discuss the importance and function of communication in the formation and development of the brand with theoretical and practical aspects.
Content Brand and branding, brand identity and brand image, brand equity, brand awareness, brand associations, brand equity, brand loyalty, brand personality, brand management, brand structuring, brand positioning, brand communication strategies, brand and integrated communication.
Topics
WeeksTopics
1 Introduction
2 Brand and Branding
3 Brand Equity
4 Brand Awareness
5 Brand Loyalty
6 Brand Associations
7 Brand Personality
8 Brand Image
9 Corporate Brand
10 Article
11 Article
12 Article
13 Article
14 Article
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes