1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 514STORYTELLING IN PUBLIC RELATIONS AND ADVERTISING3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective The aim of this course is to teach how the message contents designed in the field of public relations and advertising are transformed into a storytelling tool through classical and modern storytelling techniques, the importance, benefits, effects of these techniques, their use in current examples, and their reflections in academic studies. In addition, based on this information, it is aimed to provide students with storytelling skills in creative communication studies and to analyze successful examples.
Course Content Advertisements, public relations messages, brands as a storytelling tool, the purpose, function and elements of storytelling, myths and archetypes in storytelling, perception and awareness in storytelling, creation of story character and background that will be effective in the decision-making process in advertising, attitude with storytelling and behavior change, storytelling in relationships with customers, storytelling and audience, storytelling, culture and society, storytelling for an effective advertisement, examining examples of storytelling in advertising; constitute the content of the course.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Gains information about the story phenomenon and related concepts.
2Comprehend the importance of the story in public relations and advertising.
3Analyzes stories in brand, advertising and public relations applications.
4Explains how the story works.
5Defines and analyzes the forms of storytelling in advertising.
6Designs narrative advertising applications for different media.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
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Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1YASEMİN BOZKURT
Details 2021-2022 Spring1YASEMİN BOZKURT


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 514 STORYTELLING IN PUBLIC RELATIONS AND ADVERTISING 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT ybozkurt@pau.edu.tr TUR A0409 %
Goals The aim of this course is to teach how the message contents designed in the field of public relations and advertising are transformed into a storytelling tool through classical and modern storytelling techniques, the importance, benefits, effects of these techniques, their use in current examples, and their reflections in academic studies. In addition, based on this information, it is aimed to provide students with storytelling skills in creative communication studies and to analyze successful examples.
Content Advertisements, public relations messages, brands as a storytelling tool, the purpose, function and elements of storytelling, myths and archetypes in storytelling, perception and awareness in storytelling, creation of story character and background that will be effective in the decision-making process in advertising, attitude with storytelling and behavior change, storytelling in relationships with customers, storytelling and audience, storytelling, culture and society, storytelling for an effective advertisement, examining examples of storytelling in advertising; constitute the content of the course.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes