1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 508 STRATEGIC ADVERTISING MANAGEMENT3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Strategic Advertising Management course aims to provide students with the necessary strategic information about planning, implementation and evaluation by evaluating the concept of advertising, making strategic decisions about advertising campaigns. With this course, students will think more broadly about the basic concepts related to advertising management, will have knowledge about how to create and manage advertising, will be able to criticize advertising studies in terms of research, creative strategy, media planning, implementation, measurement and evaluation, and apply advertising campaign strategies with current advertising practices. will be able to evaluate
Course Content Within the scope of this course, the stages of the advertising campaign, the strategic decisions and points to be considered in these stages, the basic concepts of advertising management, the importance of the advertising industry today and its reasons for growth, advertising strategies and policies, advertising mix for different businesses, new approaches in advertising management will be discussed. In addition, in line with the theoretical and practical knowledge gained, there will be studies on the critical approach and analysis of current advertising campaigns in the sector in terms of strategic management and the examination of academic studies on advertising management.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knows the scope and stages of strategic advertising management.
2Develop successful and effective strategies in advertising management.
3Knows the developments and changes in strategic advertising management.
4Manage the processes of a successful strategic advertising campaign.
5Evaluate, criticize and analyze the advertising campaigns in line with the strategies used.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
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Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes