1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 506DIGITAL COMMUNICATION IN PUBLIC RELATIONS AND ADVERTISING3 + 02nd Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Within the scope of this course, it is aimed to gain information about the effects of using these concepts in the field of public relations and advertising, digital communication strategies and digital communication applications used in the field of public relations and advertising, based on the concepts of new communication technologies and new media as a means of change. Students are expected to be able to analyze digital communication applications and use them in new communication research, based on their theoretical and practical knowledge, including academic research.
Course Content This course; new communication technologies and advertising, public relations relationship, digital communication and ıts features, digital communication models, digital advertising strategies, creative process in digital advertising, mobile advertising-real time marketing, search engine marketing (sem)-search engine optimization (seo)-search engine advertising (sea), social media advertising, digital communication strategies and practices in public relations applications, ethics in digital advertising and public relations, alternative digital marketing examples, digital advertising and public relations examples. ın addition, current best practices and academic studies on the subjects covered in the course will be evaluated.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1They know the concepts and process of digital communication strategy in the field of public relations and advertising.
2Understand the digital communication strategy and its components in the field of public relations and advertising. (Social media, digital advertising etc.)
3They learn how to use digital media channels, digital communication strategies and practices in the field of public relations and advertising.
4Explain the functions of digital advertising and public relations.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
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Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes