1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 517MARKETING COMMUNICATION AND NEW APPROACHES3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Gaining knowledge about main information of integrated marketing communication and processes and also discussing new approaches.
Course Content Communication concept and process, marketing communication concept, integrated marketing communication, new approaches in marketing communication
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can explain communication concept and communication process.
2Can explain the importance and concept of marketing communication.
3Can interprate marketing communication practices
4Can interprate new marketing communication approaches.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring1NEVİN KORTUNAY


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 517 MARKETING COMMUNICATION AND NEW APPROACHES 3 + 0 1 Turkish 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. NEVİN KORTUNAY nkortunay@pau.edu.tr TUR A0408 %
Goals Gaining knowledge about main information of integrated marketing communication and processes and also discussing new approaches.
Content Communication concept and process, marketing communication concept, integrated marketing communication, new approaches in marketing communication
Topics
WeeksTopics
1 general information about the course
2 Integrated marketing communication
3 Integrated marketing communication
4 Sustainable marketing
5 analysing an article about sustainable marketing
6 Relationship marketing
7 Internal marketing
8 Experiential marketing
9 Electronic Word of mouth
10 Social media marketing and the effect of social media on marketin
11 social customer relationship management
12 analysing articles
13 presentations
14 presentations
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes