PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HITA 509	PERSUASIVE COMMUNICATION	3 + 0	1st Semester	7,5

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	To gain the ability to analyze the rational and irrational factors that play a role in shaping thoughts, attitudes and behaviors in the communication effort aimed at influencing the audience.
Course Content	On the basis of the rational dimension of the phenomenon of persuasion: Arguments, creating arguments, reasoning. On the basis of the irrational dimension of persuasion: Qualifications of the sender, appeal to emotions, values, beliefs.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Can define the basic concepts of persuasion.
2	Can analyze the rational dimension of persuasion in communication texts.
3	Can analyze the irrational dimension of persuasion in communication texts.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	24	24
Final examination	1	28	28
Presentation / Seminar Preparation	3	15	45
Total Work Load ECTS Credit of the Course			195 7,5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	OSMAN ÇALIŞKAN

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HITA 509	PERSUASIVE COMMUNICATION	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. OSMAN ÇALIŞKAN	osmancaliskan@pau.edu.tr		TUR A0408	%

Goals		To gain the ability to analyze the rational and irrational factors that play a role in shaping thoughts, attitudes and behaviors in the communication effort aimed at influencing the audience.
Content		On the basis of the rational dimension of the phenomenon of persuasion: Arguments, creating arguments, reasoning. On the basis of the irrational dimension of persuasion: Qualifications of the sender, appeal to emotions, values, beliefs.

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student