1. SECOND CYCLE - MASTER'S DEGREE
  2. THE GRADUATE SCHOOL OF SOCIAL SCIENCES
  3. PUBLIC RELATIONS AND PROMOTION DEPARTMENT
  4. 2329 PUBLIC RELATIONS AND PROMOTION
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HITA 507MAINSTREAM COMMUNICATION THEORIES3 + 01st Semester7,5

COURSE DESCRIPTION
Course Level Master's Degree
Course Type Elective
Course Objective Examination of liberal-pluralist theories and models developed in the field of communication and media studies
Course Content Communication and media studies, mass media and communication theories concepts; Early communication studies (Lewin, Hovland, Laswell, Lazarsfeld's early studies, Shannon and Weaver) Two steps communication flow, opinion leaders and limited impact studies (Katz and Lazarsfeld) Cultural Indicators and cultivation thesis (Gerbner, Morgan and Signorielli) Agenda Setting and Spiral of Silence theories (McCombs, Shaw, and Noelle-Neumann) Uses and Gratifications theory (Blumler, Herzog, Katz, McQuail) “medium is the message” and “global village” theses (Innis and McLuhan).
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Can explain the historical development of mainstream communication theories.
2Can list the differences between theories.
3Can explain the relationship between theories and different variables.
4Will be able to analyze how theories and models based on the effects of media are used in communication studies.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001               
LO 002               
LO 003               
LO 004               
Sub Total               
Contribution000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms12424
Final examination12828
Presentation / Seminar Preparation31545
Total Work Load

ECTS Credit of the Course





195

7,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1FATMA YASA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HITA 507 MAINSTREAM COMMUNICATION THEORIES 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. FATMA YASA fucar@pau.edu.tr TUR A0408 %
Goals Examination of liberal-pluralist theories and models developed in the field of communication and media studies
Content Communication and media studies, mass media and communication theories concepts; Early communication studies (Lewin, Hovland, Laswell, Lazarsfeld's early studies, Shannon and Weaver) Two steps communication flow, opinion leaders and limited impact studies (Katz and Lazarsfeld) Cultural Indicators and cultivation thesis (Gerbner, Morgan and Signorielli) Agenda Setting and Spiral of Silence theories (McCombs, Shaw, and Noelle-Neumann) Uses and Gratifications theory (Blumler, Herzog, Katz, McQuail) “medium is the message” and “global village” theses (Innis and McLuhan).
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes