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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
MANAGEMENT INFORMATION SYSTEMS DEPARTMENT
2317 MANAGEMENT INFORMATION SYSTEMS (WİTHOUT THESİS) (EVENİNG CLASSES)
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
YOBS 524
SOCIAL MEDIA MARKETING
3 + 0
2nd Semester
6
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
The aim of the course is to use the analysis of social media for each element of the promotion mix.
Course Content
The course covers the analysis of social media for each element of the promotion mix, the analysis of the content and strategies of current practices, and the analysis of the use of social media by enterprises.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
The analysis of the content and strategies of current practices, and the analysis of the use of social media by enterprises.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
LO 001
Sub Total
Contribution
0
0
0
0
0
0
0
0
0
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
3
42
Assignments
1
41
41
Mid-terms
1
13
13
Final examination
1
18
18
Total Work Load
ECTS Credit of the Course
156
6
COURSE DETAILS
Select Year
All Years
2021-2022 Fall
Course Term
No
Instructors
Details
2021-2022 Fall
1
OĞUZHAN AYDIN
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
YOBS 524
SOCIAL MEDIA MARKETING
3 + 0
1
Turkish
2021-2022 Fall
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Asts. Prof. Dr. OĞUZHAN AYDIN
oguzhana@pau.edu.tr
İİBF B0212
%
Goals
The aim of the course is to use the analysis of social media for each element of the promotion mix.
Content
The course covers the analysis of social media for each element of the promotion mix, the analysis of the content and strategies of current practices, and the analysis of the use of social media by enterprises.
Topics
Materials
Materials are not specified.
Resources
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
50
Final Exam
Midterm Exam
50
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes