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SECOND CYCLE - MASTER'S DEGREE
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
SPORTS MANAGEMENT DEPARTMENT
2275 SPORTS MANAGEMENT PhD
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
SYO 638
CURRENT ISSUES AND APPLICATIONS IN SPORTS MARKETING
3 + 0
3rd Semester
7,5
COURSE DESCRIPTION
Course Level
Master's Degree
Course Type
Elective
Course Objective
The student who takes this course researches current sports marketing issues. Analyzes and develops marketing techniques suitable for the rapidly changing dynamic structure of sports, and organizes new applications through case studies. Examines the effects of marketing activities on sports organizations and consumers.
Course Content
New marketing approaches and their application to the sports sector, the effects of marketing activities, exemplary marketing practices and their development, the relationship of the marketing function with other functions of the organization
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Examines marketing approaches, adapts them to sports organizations
2
Explores current approaches in marketing studies
3
Analyze the impact of marketing on the organization
4
Examines the unique aspects of sports marketing
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
LO 001
LO 002
LO 003
LO 004
Sub Total
Contribution
0
0
0
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Assignments
6
7
42
Final examination
1
35
35
Presentation / Seminar Preparation
2
26
52
Midterm
1
24
24
Total Work Load
ECTS Credit of the Course
195
7,5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes