PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SOS 553	DIGITAL ADVERTISING	3 + 0	2nd Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	This course aims to reveal the functionality of the visual promotion of the producer rather than the product itself in the post-capitalist world of capital accumulation.
Course Content	In the course, the primary objective of digital advertising, which we can also call a personalized and special advertising perspective, will be the perspective that the processes of recognizing and defining the consumer subject and predicting its future consumer behaviour are provided by algorithms. Digital advertising, where traditional advertising agencies are replaced by effective presentations on more micro platforms and the same product has to be introduced to different people in different ways, is largely dependent on content production, visuality, interpersonal interaction and persuasiveness. Information about the definition and history of digital media, advertising models, working methods of digital media, digital platforms, working systems of digital planning and content producer agencies, media buying processes, data classification, safe internet and misleading advertising methods will be shared.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Gaining a digital advertising perspective
2	Recognizing the transformation of traditional advertising agencies
3	To learn about the definition and history of digital media, advertising models, working methods of digital media, digital platforms, working systems of digital planning and content producer agencies, media buying processes, data classification, safe internet and misleading advertising methods

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	12	4	48
Assignments	1	6	6
Mid-terms	1	18	18
Final examination	1	27	27
Presentation / Seminar Preparation	1	15	15
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student