PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
SOS 543	BRAND MANAGEMENT STRATEGY	3 + 0	1st Semester	6

COURSE DESCRIPTION

Course Level	Master's Degree
Course Type	Elective
Course Objective	Within the scope of this course, it is aimed to learn the sociological dimensions of brand management and brand management strategies.
Course Content	This course reveals that the function of branding, which differs from the mass product, for producers and its meaning for consumers in today's societies comes to the fore day by day. Branding, which refers to difference due to its essence and content, is starting to keep more and more companies on the agenda of how a mass product can be branded, and accordingly they are trying to create strategies on how to discover the ways of branding. The student who takes this course will be aware of how a product will be created, promoted and consumed in today's society, beyond the traditional liberal market by establishing a combination of producer and consumer, and how all these processes will be perceived by the consumer and how sustainable consumerism will be positioned specifically for the brand.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Theories about Brand Management Strategy will be learned.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	12	4	48
Assignments	1	6	6
Mid-terms	1	18	18
Final examination	1	27	27
Presentation / Seminar Preparation	1	15	15
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student