PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
RKY 213	INTERNATIONAL HOTEL MANAGEMENT	3 + 0	3rd Semester	4

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Within the scope of this course; it is aimed to introduce the international hotel management field, to examine the strategies that hotels can apply to gain an advantage in the competitive market, to examine the steps that can be taken to respond to the changing expectations of consumers, to discuss the current issues affecting hotel management, to discuss the strong relationship between business performance and human resources management.
Course Content	This course consists of the following contents: current issues affecting the hospitality sector on a global scale, ways to attract potential guests, marketing and branding techniques that can be used to ensure the loyalty of existing guests to the business, developing innovative projects and designing creative activities necessary to keep up with the changes in the rapidly developing hospitality sector, improving the conditions in the work environment and creating a corporate culture in order to increase the commitment of talented colleagues to the business, green-oriented and community-based responsibilities of hotels to support a sustainable tourism industry, pricing and budgeting policies, strategies to gain competitive advantage in the international tourism market.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Student learns all the critical details of international hotel management.
2	Student comprehends all components of hotels.
3	Student specializes in marketing, pricing, customer relations, and human resource management from the perspective of hospitality sector.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	15	2	30
Assignments	1	25	25
Mid-terms	1	19	19
Final examination	1	30	30
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	BURCU KOÇ

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
RKY 213	INTERNATIONAL HOTEL MANAGEMENT	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. BURCU KOÇ	burcuk@pau.edu.tr		TUR A0306	%70

Goals		Within the scope of this course; it is aimed to introduce the international hotel management field, to examine the strategies that hotels can apply to gain an advantage in the competitive market, to examine the steps that can be taken to respond to the changing expectations of consumers, to discuss the current issues affecting hotel management, to discuss the strong relationship between business performance and human resources management.
Content		This course consists of the following contents: current issues affecting the hospitality sector on a global scale, ways to attract potential guests, marketing and branding techniques that can be used to ensure the loyalty of existing guests to the business, developing innovative projects and designing creative activities necessary to keep up with the changes in the rapidly developing hospitality sector, improving the conditions in the work environment and creating a corporate culture in order to increase the commitment of talented colleagues to the business, green-oriented and community-based responsibilities of hotels to support a sustainable tourism industry, pricing and budgeting policies, strategies to gain competitive advantage in the international tourism market.

Topics

Weeks	Topics
1	Hospitality Industry and Its Stakeholders
2	The Worldwide Market Size of the Hospitality Industry and Potential Opportunities
3	Function and Classification Criteria of Lodging Enterprises
4	Types of Lodging Enterprises and Their Distinctive Features
5	Types of Lodging Enterprises and Their Distinctive Features
6	Organizational Structure in Lodging Enterprises: Hierarchical Order, and Job Descriptions of Superiors
7	Departments in Lodging Enterprises: Their Functions and Interactions Among Departments
8	Departments in Lodging Enterprises: Their Functions and Interactions Among Departments
9	Midterm Exam
10	Internationalization in Lodging Enterprises
11	Ways of Providing Services and Fundamental Hotel Concepts
12	Conversation with Managers from Global Lodging Enterprises
13	Conversation with Managers from Global Lodging Enterprises
14	Conversation with Managers from Global Lodging Enterprises

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student