1 | To compare the characteristics of the different types of special interest tourism activities with that of mass tourism in order to be able to analyze new tourism consumption patterns |
2 | To remember the basic tourist motivation factors and decision making process to be able to discuss the current changes on these subjects |
3 | To evaluate the factors affecting special interest tourism to be able to discuss the challenges confronting the different forms of tourism activities in this segment |
4 | To evaluate the marketing efforts directed towards special interest tourism types with the purpose of explaining how tourism and destination marketing approaches have evolved |