Weeks | Topics |
1 |
Introduction to the course, event terminology, mind mapping
|
2 |
Definition, classification and characteristics of events
|
3 |
Event planning process (Organization chart, workflow, checklists)
|
4 |
Event management strategies and coordination (Stakeholder and risk management based on scenarios)
|
5 |
Marketing management and communication in the event industry
|
6 |
The role and importance of events in terms of recreation management
|
7 |
The status and future of events in the world and in Turkey and various event cases
|
8 |
Event preparations
|
9 |
Event preparations
|
10 |
Event preparations
|
11 |
Event preparations
|
12 |
Event preparations
|
13 |
EVENT WEEK
|
14 |
Post-event evaluation
|