PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
RKY 103	DIGITAL MARKETING AND NEW MEDIA MANAGEMENT	3 + 0	1st Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The aim of the course is to enable students to acquire theoretical and practical skills in the digital marketing and new media management.
Course Content	The digital marketing and new media management course includes topics such as marketing concept, marketing mix, brand management, digitalization, social media platforms, digital technologies, social media communication, content marketing, evaluation of user-generated content, and blog and social media marketing.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	The student learns the features and concepts of digital marketing and new media management.
2	The student understands the development of digital marketing and new media management.
3	The student learns about content marketing.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12
LO 001	5	5	2	5	5	4	5	2	5	5	5	5
LO 002	5	5	2	5	5	4	5	2	5	5	5	5
LO 003	5	5	5	2	5	4	5	2	5	5	5	5
Sub Total	15	15	9	12	15	12	15	6	15	15	15	15
Contribution	5	5	3	4	5	4	5	2	5	5	5	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	12	3	36
Assignments	1	8	8
Mid-terms	1	8	8
Final examination	1	14	14
Presentation / Seminar Preparation	1	10	10
Internet Searching/ Library Study	12	1	12
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	MEHMET ERTAŞ

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
RKY 103	DIGITAL MARKETING AND NEW MEDIA MANAGEMENT	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. MEHMET ERTAŞ	mehmetertas@pau.edu.tr		TUR A0207	%70

Goals		The aim of the course is to enable students to acquire theoretical and practical skills in the digital marketing and new media management.
Content		The digital marketing and new media management course includes topics such as marketing concept, marketing mix, brand management, digitalization, social media platforms, digital technologies, social media communication, content marketing, evaluation of user-generated content, and blog and social media marketing.

Topics

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student