PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 212	ADVERTISING PHOTOGRAPHY	2 + 1	4th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Explain the importance of photography in advertising and to provide guiedence taking shoots.
Course Content	Understand to advertising, advertising photo features, camera formats and features, materials used in advertising photography, the use of light and to create light mode, rules of composition, perspective, scale-up, types of advertising photography, desktop shots, outdoor shot lighting, use photoshop, creative concept to print production of advertising photography, digital photography and manipulation, advertising photography resources.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to analyze the advertising photograph
2	Able to take advertising photograph

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 212	ADVERTISING PHOTOGRAPHY	2 + 1	1	Turkish	2022-2023 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer KORAY ÇANKAYA	kcankaya@pau.edu.tr		TUR A0406	%80

Goals		Explain the importance of photography in advertising and to provide guiedence taking shoots.
Content		Understand to advertising, advertising photo features, camera formats and features, materials used in advertising photography, the use of light and to create light mode, rules of composition, perspective, scale-up, types of advertising photography, desktop shots, outdoor shot lighting, use photoshop, creative concept to print production of advertising photography, digital photography and manipulation, advertising photography resources.

Topics

Weeks	Topics
1	The conceptual framework of Advertising
2
3
4
5
6
7
8
9
10
11
12
13
14

Materials

Materials are not specified.

Resources

Resources	Resources Language
Dijital Teknoloji Çağında Reklam Fotoğrafçılığı - Osman Ürper	Türkçe
Reklam Fotoğrafçılığı - Metin Kasım	Türkçe
Resim-I (Temel Sanat Eğitimi, Resim Teknikleri, Grafik Resim) – Dr. Mümtaz Işıngör, Prof. Dr. Erol Eti, Prof. Dr. Mustafa Aslıer	Türkçe
Görsel İletişim ve Grafik Tasarım - Tevfik Fikret Uçar	Türkçe
İletişim ve Grafik Tasarım - Emre Becer	Türkçe
Temel Sanat Eğitimi - Yusuf Baytekin Balcı, Nuran Say	Türkçe
Görsel İletişimde Temel Tasarım - H. Yakup Öztuna	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam 1

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student