PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 312	BRAND COMMUNICATION MANAGEMENT	3 + 0	4th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To increase knowledge level about brand concept and the importance of communication for branding process
Course Content	Brand concept, definition and extend; importance of brand; Concepts related with brand (brand awareness, associations, attitudes to brand, brand loyalty, brand personality, brand identity, brand equity, brand management, brand constitution, brand enlargement, brand constitution models, brand positioning, relationship between brand and consumer, communication strategy for brand, integrated communications for brand and planning
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to define concepts related with brand and branding
2	Able to analyze brand communication process

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	5	4	4		3						4
LO 002	5	2	4		5						4
Sub Total	10	6	8		8						8
Contribution	5	3	4	0	4	0	0	0	0	0	4	0	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 312	BRAND COMMUNICATION MANAGEMENT	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT	ybozkurt@pau.edu.tr		TUR A0407	%60

Goals		To increase knowledge level about brand concept and the importance of communication for branding process
Content		Brand concept, definition and extend; importance of brand; Concepts related with brand (brand awareness, associations, attitudes to brand, brand loyalty, brand personality, brand identity, brand equity, brand management, brand constitution, brand enlargement, brand constitution models, brand positioning, relationship between brand and consumer, communication strategy for brand, integrated communications for brand and planning

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student