1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 318PUBLIC OPINION RESEARCH3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To increase knowledge level about the importance of public opinion research, historical development, using methods and techniques
Course Content Basic concepts, hstorical development, relationship between public opinion and communication, relationship between public opinion, government and society, globalization and public opinion, democracy and public opinion, measurement meyhods of public opinion, diferences between public opinion, maket and audience research, media effect on molding public opinion and attitude changing
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Able to define public opinion and related concepts
2Able to analyze public opinion researches

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 3    4       
LO 0025335 2       5 
Sub Total10365 2 4     5 
Contribution523301020000030

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1HAYRULLAH YANIK
Details 2020-2021 Spring1FATMA YASA
Details 2019-2020 Spring1FATMA YASA
Details 2018-2019 Spring1FATMA YASA
Details 2017-2018 Spring1EMEL DİKBAŞ TORUN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 318 PUBLIC OPINION RESEARCH 3 + 0 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HAYRULLAH YANIK hayrullahy@pau.edu.tr TUR A0407 %85
Goals To increase knowledge level about the importance of public opinion research, historical development, using methods and techniques
Content Basic concepts, hstorical development, relationship between public opinion and communication, relationship between public opinion, government and society, globalization and public opinion, democracy and public opinion, measurement meyhods of public opinion, diferences between public opinion, maket and audience research, media effect on molding public opinion and attitude changing
Topics
WeeksTopics
1 Scientific research, public opinion research,
2 Research process, literature review
3 Research model, Hypothesis
4 Research design
5 Sampling
6 Quantitative research and sampling
7 Data structure in public opinion research
8 Questionaire design, data collection
9 Measurement, variables
10 Data coding, questionaries, factor analysis, content analysis
11 Validity, Reliability
12 Other statistical techniques
13 Research proposal
14 Research report
Materials
Materials are not specified.
Resources
ResourcesResources Language
Ders Kitabı: Kamuoyu Araştırmaları ; Celinda C. Lake, Pat Callbek Harper ; 2002, Altınküre Yayınları; AnkaraTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes