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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF COMMUNICATION
PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
411 PUBLIC RELATIONS AND PUBLICITY
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
HIT 424
ISSUES MANAGEMENT
3 + 0
8th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
This course aims to provide students, agenda formation in order to understand the role played by public relations, to explain the impact on the agenda of the new orientation as spin applications, the agenda of public relations can be designed for strategic communication activities to be replaced by techniques contribute to the current model for the transformation of agenda setting model aims to be laid.
Course Content
Agenda setting theory and development • Agenda Setting Model • Agenda of the elements and the development of Determination • Public Relations of the Agenda role in Setting • Media - The development of the public and political agenda setting model • The agenda of the private enterprise and the Internet raised the concept • New communication technologies and agenda model transformation
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Agenda-setting and determination theory and explain concepts that form the basis of the theory
2
Ability to use public relations techniques suitable for the formation of the agenda
3
To design the agenda of management processes through strategic public relations activities
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
PO 14
PO 15
LO 001
5
2
3
3
3
LO 002
5
4
4
3
3
LO 003
5
2
4
3
5
3
3
Sub Total
15
2
10
3
12
9
9
Contribution
5
1
3
0
0
1
4
0
3
0
0
3
0
0
0
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
13
3
39
Mid-terms
1
24
24
Final examination
1
25
25
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes