1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 422INNOVATION AND INNOVATIVENESS3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To provide basic information about innovation
Course Content Basic management information; Innovation management; Innovation management and technology; Process of innovation
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns what it is and the importance of innovation
2Have information on the sources of innovation
3Have knowledge about innovation processes
4Have information about the types of innovation
5Learns what it is and the importance of innovation

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 2            
LO 0025 2            
LO 0035 2            
LO 0045 2            
LO 0055 2            
Sub Total25 10            
Contribution502000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2022-2023 Spring1ALİ SOYLU
Details 2021-2022 Spring2ALİ SOYLU
Details 2020-2021 Spring1ALİ SOYLU
Details 2017-2018 Spring1ALİ SOYLU
Details 2016-2017 Spring1ALİ SOYLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 422 INNOVATION AND INNOVATIVENESS 3 + 0 1 Turkish 2022-2023 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. ALİ SOYLU asoylu@pau.edu.tr TUR A0404 %
Goals To provide basic information about innovation
Content Basic management information; Innovation management; Innovation management and technology; Process of innovation
Topics
WeeksTopics
1 What is Innovation?
2 The importance of innovation
3 Key features of innovation
4 How is innovation?
5 Everyone can make innovation?
6 The process of innovation
7 types of Innovation
8 Midterm exam
9 Product innovation
10 Marketing innovation
11 Process innovation
12 Management innovation
13 Business model innovation
14 Business model innovation
Materials
Materials are not specified.
Resources
ResourcesResources Language
Arman Kırım, İnovasyon, Sistem Yayıncılık, 2010, İstanbulTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes