1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 426BUSINESS ENGLISH - II2 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The goal of the Professional English II course aims to develop students' academic language, and both professional and academic skills they need .
Course Content THE TERMS ON COMMUNICATION, ADVERTISING, PUBLIC RELATIONS
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1KNOWS THE TERMS ON COMMUNICATION, ADVERTISING, PUBLIC RELATIONS

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0014 5           5
Sub Total4 5           5
Contribution405000000000005

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)22550
Mid-terms12626
Final examination12626
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2018-2019 Spring1NEVİN KORTUNAY
Details 2017-2018 Spring1NEVİN KORTUNAY


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 426 BUSINESS ENGLISH - II 2 + 0 1 Turkish 2018-2019 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. NEVİN KORTUNAY nkortunay@pau.edu.tr TUR A0406 %70
Goals The goal of the Professional English II course aims to develop students' academic language, and both professional and academic skills they need .
Content THE TERMS ON COMMUNICATION, ADVERTISING, PUBLIC RELATIONS
Topics
WeeksTopics
1 Case analysis about PR
2 Case analysis about PR
3 Case analysis about PR
4 Case analysis about advertising
5 Case analysis about advertising
6 Case analysis about advertising
7 Case analysis about advertising
8 Midterm exam
9 Case analysis about corporate socil responsibility
10 Case analysis about corporate socil responsibility
11 case analysis about ethics and law
12 case analysis about ethics and law
13 case analysis about media relations
14 case analysis about media relations
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam40Final Exam
Midterm Exam30Midterm Exam
Attendance to Lesson10Attendance to Lesson
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes