1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 412PUBLIC RELATIONS PRACTICES IN PUBLIC AND PRIVITE ORGANIZATIONS 22 + 18th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The aim of this course is to investigate requirements of public relations which has different meaning in both practical and theoretical from public in non-profit voluntary organizations and profit private organizations and public relations used in these organizations.
Course Content Public relations practice in tourism company , public relations practices in private health institutions, public relations practices in special education company, public relations in sport.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Distinguish differences of public relations methods used in Public administration, private and voluntary organizations
2Discuss the reasons for the need of public relations in private organizations
3Know and design public relations practice in private organizations

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001544  35552 3   
LO 002544  35552 3   
LO 003544 535552 3   
Sub Total151212 591515156 9   
Contribution544023555203000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1HACER FİLİZ
Details 2016-2017 Spring1EYLİN AKTAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 412 PUBLIC RELATIONS PRACTICES IN PUBLIC AND PRIVITE ORGANIZATIONS 2 2 + 1 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. HACER FİLİZ hfiliz@pau.edu.tr TUR A0019 %
Goals The aim of this course is to investigate requirements of public relations which has different meaning in both practical and theoretical from public in non-profit voluntary organizations and profit private organizations and public relations used in these organizations.
Content Public relations practice in tourism company , public relations practices in private health institutions, public relations practices in special education company, public relations in sport.
Topics
WeeksTopics
1 Introducyion
2 Time Management
3 Budgetting for Advertising and Public Relations I
4 Budgetting for Advertising and Public Relations II
5 Budgetting for Advertising and Public Relations III
6 Protocol I
7 Protocol II
8 Protocol III
9 Brand Equity
10 Brand Identity I
11 Brand Identity II
12 Brand Image
13 Brand Positioning I
14 Brand Positioning II
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes