1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 410MANAGEMENT AND ORGANIZATION IN ADVERTISING AGENCIES3 + 08th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective The course is aimed to train about How to manage an advertising agency. What are the responsibilities of being a worker in advertising agency? Are Advertising agencies similiar to many other place of business? What are the differences of advertisers from employees who works in other lines of business? Foreign and domestic advertising agency, How media buying agency gain customer? How to earn money? What are the job descriptions of today's digital agencies? to the students.
Course Content It contains concepts such as how advertisers manage the process of advertising, advertisers’ reasons of working with communications agencies, the agency-advertiser relationships, customer (the advertiser) and the agency organizational structure, functions, advertising production processes, agencies’ the processes of customer acquisition, customer relationships and in this context the distribution of tasks within the agency, and production process in the agency-client relationship.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Know the organizational structure and the distribution of tasks advertising agency
2Know the necessity of advertising agency
3Know Customer- agency relationships and its processes

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 3 5     5    
LO 0025 3 5     5    
LO 0035 3 5     5    
Sub Total15 9 15     15    
Contribution503050000050000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2016-2017 Spring1NEVİN KORTUNAY


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 410 MANAGEMENT AND ORGANIZATION IN ADVERTISING AGENCIES 3 + 0 1 Turkish 2016-2017 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. NEVİN KORTUNAY nkortunay@pau.edu.tr İİBF B0211 %70
Goals The course is aimed to train about How to manage an advertising agency. What are the responsibilities of being a worker in advertising agency? Are Advertising agencies similiar to many other place of business? What are the differences of advertisers from employees who works in other lines of business? Foreign and domestic advertising agency, How media buying agency gain customer? How to earn money? What are the job descriptions of today's digital agencies? to the students.
Content It contains concepts such as how advertisers manage the process of advertising, advertisers’ reasons of working with communications agencies, the agency-advertiser relationships, customer (the advertiser) and the agency organizational structure, functions, advertising production processes, agencies’ the processes of customer acquisition, customer relationships and in this context the distribution of tasks within the agency, and production process in the agency-client relationship.
Topics
WeeksTopics
1 Overview of Advertising Agency
2 Kinds of Advertising Agencies
3 Departments of Advertising Agency
4 Production Process of Advertising Agency
5 Advertising Agencies and Customer Relations
6 Advertising Agencies and Customer Relations
7 Advertising Agencies and Customer Relations
8 Media Agencies
9 Midterm Exam
10 Media Agencies
11 Media Agencies
12 Advertising Associations in turkey and in the World
13 Analysing Advertising Agencies from the World
14 Analysing Advertising Agencies from Turkey
Materials
Materials are not specified.
Resources
ResourcesResources Language
Aktuğlu I. K., vd. (2007), Temel Kavramlarla REklam Ajansı- Reklam veren İlişkileri, Nobel yayınevi, Ankara.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam30Midterm Exam
Homework20Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes