PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 408	PUBLIC RELATIONS PRACTICES ON THE INTERNET	2 + 1	8th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	The aim of this course is that students use the internet as an effective communication tool.
Course Content	Development of information technology, computer-based communication activities, use of internet in internal communications of organizations, use of the internet for the public relations, the relationship between corporate image and web page design, web page design for public relations and planning multi-media elements, the elements of multimedia features include text, pictures, animations, sounds, videos, intranet, extranet, e-mail, chat, e-forums, blogs, social media and public relations, networking in the field of public relations, internet in media relations, internet advertising, examples and solutions of corporate crises on the internet
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns the difference between web 1 and 2.0 era and their impact on public relations practices
2	Learns and designs practices of public relations on the internet
3	Learns crises that may occur on the internet and their solutions
4	Learns to design and manage public relations campaign on social media

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	5	4	4		3		5		3					5
LO 002	5	4	4		5		5		3					5
LO 003	5	4	4		5		5		3					5
LO 004	5	4	4		5		5		5				4	5
Sub Total	20	16	16		18		20		14				4	20
Contribution	5	4	4	0	5	0	5	0	4	0	0	0	1	5	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 408	PUBLIC RELATIONS PRACTICES ON THE INTERNET	2 + 1	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer EMEL SARITAŞ	emels@pau.edu.tr		TUR A0406	%70

Goals		The aim of this course is that students use the internet as an effective communication tool.
Content		Development of information technology, computer-based communication activities, use of internet in internal communications of organizations, use of the internet for the public relations, the relationship between corporate image and web page design, web page design for public relations and planning multi-media elements, the elements of multimedia features include text, pictures, animations, sounds, videos, intranet, extranet, e-mail, chat, e-forums, blogs, social media and public relations, networking in the field of public relations, internet in media relations, internet advertising, examples and solutions of corporate crises on the internet

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student