PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 406	SOCIAL CAMPAIGNS	3 + 0	8th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	This course aim to inform about tehcniques and skills in connection with doing social marketing compaign because of making behavior change as a social purpose.
Course Content	Introduction to social campaigns, definition of social campaigns, its scope and concepts associated with social campaigns, social marketing mix, social marketing field, theories and models of social marketing, planning and development of social campaigns, communication of social campaign, ,evaluation of campaign.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Interpretes the basic features of the social campaign concept
2	Analysises an example of social campaigns
3	Designes a social campaign

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	3	3	5		5	3			4
LO 002	3	3	5		5	3			4
LO 003	3	3	5		5	3			4
Sub Total	9	9	15		15	9			12
Contribution	3	3	5	0	5	3	0	0	4	0	0	0	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 406	SOCIAL CAMPAIGNS	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. NEVİN KORTUNAY	nkortunay@pau.edu.tr		TUR A0406	%70

Goals		This course aim to inform about tehcniques and skills in connection with doing social marketing compaign because of making behavior change as a social purpose.
Content		Introduction to social campaigns, definition of social campaigns, its scope and concepts associated with social campaigns, social marketing mix, social marketing field, theories and models of social marketing, planning and development of social campaigns, communication of social campaign, ,evaluation of campaign.

Topics

Weeks	Topics
1	social marketing
2	development of social marketing
3	social marketing system
4	a strategic approach to social marketing
5	a strategic approach to social marketing
6	social marketing campaign
7	social marketing campaign
8	mid term exam
9	case analyses
10	case analyses
11	case analyses
12	project presentations
13	project presentations
14	project presentations

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student