PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 409	PUBLIC RELATIONS PRACTICES IN PUBLIC AND PRIVITE ORGANIZATIONS 1	2 + 1	7th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	The aim of this course is to supply that students who are interested in both practical and theoretical sense of public institutions get information about public relations theory and practice in public institutions. It is aimed that public relations practices of non-profit voluntary organizations and profit private organizations which is different from the public organizations are examined.
Course Content	Administration, public management, understanding of public policy and public service, the history of public relationsin public institutions, contribution of public relations activities to the quality of public services, the central and local governments, public relations activities, sample applications and critical, public relations practices of civil society organizations.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Distinguish the differences between public relations methods used to in administration, private and voluntary organizations
2	Discuss the reasons for the need of public relations in public and private organizations
3	Know and design methods of public relations applied to private organizations
4	Know and design the methods of public relations applied to public institutions

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4	4	4			3	5	5	4	3		3
LO 002	4	4	4			3	5	5	4	3		3
LO 003	4	4	4			3	5	5	4	3		3
LO 004	4	4	4			3	5	5	4	3		3
Sub Total	16	16	16			12	20	20	16	12		12
Contribution	4	4	4	0	0	3	5	5	4	3	0	3	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 409	PUBLIC RELATIONS PRACTICES IN PUBLIC AND PRIVITE ORGANIZATIONS 1	2 + 1	1	Turkish	2018-2019 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. NEVİN KORTUNAY	nkortunay@pau.edu.tr		İİBF C0103	%60

Goals		The aim of this course is to supply that students who are interested in both practical and theoretical sense of public institutions get information about public relations theory and practice in public institutions. It is aimed that public relations practices of non-profit voluntary organizations and profit private organizations which is different from the public organizations are examined.
Content		Administration, public management, understanding of public policy and public service, the history of public relationsin public institutions, contribution of public relations activities to the quality of public services, the central and local governments, public relations activities, sample applications and critical, public relations practices of civil society organizations.

Topics

Materials

Materials are not specified.

Resources

Resources	Resources Language
Günümüzde ve Gelecekte Stratejik Halkla İlişkiler Yönetimi, Ed: Saadet UĞURLU; Beta Yayınları	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student