1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 407MEASUREMENT AND EVALUATION IN PUBLIC RELATIONS3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective In the course, ıt is aimed to highlight the importance of measurement and evaluation in terms of public relations and advertising activities, to teach measuring and evaulating which are necessary in public relations and advertising campaign design.
Course Content This Course contains research techniques that are used in public relations and advertising campaign design, measurement methods and their application.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Know all concepts and the process about measurement and evaluation in Public relations and advertising researches.
2Design and apply the measurement and evaluation of process.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001554555  3 3  4 
LO 002554555  3 3  4 
Sub Total10108101010  6 6  8 
Contribution554555003030040

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1EMEL SARITAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 407 MEASUREMENT AND EVALUATION IN PUBLIC RELATIONS 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer EMEL SARITAŞ emels@pau.edu.tr TUR A0002 %
Goals In the course, ıt is aimed to highlight the importance of measurement and evaluation in terms of public relations and advertising activities, to teach measuring and evaulating which are necessary in public relations and advertising campaign design.
Content This Course contains research techniques that are used in public relations and advertising campaign design, measurement methods and their application.
Topics
WeeksTopics
1 What is measurement?
2 How can measure?
3 What is evaluation?
4 The importance of measurement and evaluation for PR
5 Main elements of PR measurement
6 Models of PR measurement and evaluation
7 Situation, organization, market and target audience analisys
8 Methods for PR effectiveness measurement
9 Presentation - PR campaign - Measurement and evaluation part
10 The importance of measurement and evaluation for advertising
11 Target audience, message, amd media research
12 Measurement of advertising effectiveness
13 Methods for advertising effectiveness measurement
14 Presentation - Advertising campaign - Measurement and evaluation part
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes