1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 403POLITICAL COMMUNICATION CAMPAIGN ANALYSIS3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective In the course it is aimed that students get knowledge about political communication and political campaigns, campaign and campaign types, historical development of political campaigns. Also the second objective is to approach critically examples of America and Turkey by analyzing.
Course Content Political Communication Campaign; Voter characteristics and voting behavior; Voter Behavior Research; Political Marketing: The Concept of Political Product. 4P-Election Political Communication Campaigns, Preparation Stage of Political Campaign Planning, Strategy Development, Political Campaign Communication, Integrated Political Campaign Communication-Personal Communication, Political Advertising, Public Relations, Social Communication Types of Communication Election, Campaigns Contexts, Local, Global, Turkiye Election Campaigns applications; Political Campaign Analysis Framework: The ruling and opposition strategies, the image of the candidate, party image, location, Analysis applications of Political Campaign.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Discuss the historical development of political ads
2Discuss the functions and importance political campaigns in the political communication process
3Distinguish the types of political campaign
4Know the hash of Political Communication Campaign
5Apply communication forms of Political campaigns
6Apply the process of political campaign
7Make the comparison between countries in terms of political communication campaigns

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0014              
LO 0024   5          
LO 0034   4          
LO 0044   5          
LO 0054   5          
LO 0064   5          
LO 007               
Sub Total24   24          
Contribution300030000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes