1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 310MULTIMEDIA ADVERTISING AND GRAPHIC DESIGN2 + 16th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To bring skills about doing multimedia advertisements and graphic design
Course Content To present, use and practice programs used for desktop publishing; Design corporate identity; Design logo; poster design; press bulletin; Visual arrangement in magazine publishing; Arrangement of video and audio files
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Able to use desktop publishing softwares
2Able to do graphic design for several purposes and communication mediums

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0014 3 3 3 3 4  5 
LO 0024 3 3 3 3 4  5 
Sub Total8 6 6 6 6 8  10 
Contribution403030303040050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13452
Mid-terms11313
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2021-2022 Spring1AYŞE SERENAY ÖZMEN
Details 2019-2020 Spring1AYŞE SERENAY ÖZMEN
Details 2017-2018 Spring1AYŞE SERENAY ÖZMEN
Details 2016-2017 Spring1AYŞE SERENAY ÖZMEN
Details 2015-2016 Spring1AYŞE SERENAY ÖZMEN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 310 MULTIMEDIA ADVERTISING AND GRAPHIC DESIGN 2 + 1 1 Turkish 2021-2022 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer AYŞE SERENAY ÖZMEN aserenayo@pau.edu.tr DTMYO D0011 %70
Goals To bring skills about doing multimedia advertisements and graphic design
Content To present, use and practice programs used for desktop publishing; Design corporate identity; Design logo; poster design; press bulletin; Visual arrangement in magazine publishing; Arrangement of video and audio files
Topics
WeeksTopics
1 Computer Image Processing
2 Computer Image Processing
3 Creating a Banner
4 Creating a Banner
5 Creating a Brochure
6 Creating a brochure
7 Creating a brochure
8 Midterm Exam
9 Create Labels
10 Creating a Book Cover
11 Creating a Book Cover
12 Offering the Product
13 Offering the Product
14 Final Exam
Materials
Materials are not specified.
Resources
ResourcesResources Language
Emre Becer, İletişim ve Grafik Tasarım, Dost Kitabevi, Ankara, 2002Türkçe
Yeni Başlayanlar için Grafik Tasarım, Pusula Yayıncılık, İstanbul, 2011Türkçe
Görsel İletişim ve Grafik Tasarım, Tevfik Fikret Uçar, İnkilap Kitabevi, İstanbul, 2004Türkçe
Grafikerin El Kitabı, Mine Tuksal,Pusula Yayıncılık, İstanbul, 2008Türkçe
Illustrator Cs5, Osman Gürkan, Nirvana Yayıncılık, İstanbul, 2010Türkçe
Masaüstü Yayıncılık, Hayri Yanık, İstanbul, 2004Türkçe
Özge Mardi Bayar, Grafik tasarım Rehberi, Kodlab Yayınları, 2019.Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes