PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 308	MEDIA PLANNING	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To teach media planning process and media measures
Course Content	Concept of media and its scope; Relationship between media, advertisement and consumer; Basic measures; Advanced measures; Marketing strategy and media planning; Strategic media planning
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To know media planning process
2	Able to design media plan
3	Able to read and understand media measures

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4		3		5	3	3		3		5			2
LO 002	4		3		5	2	3		3		5			2
LO 003	4		3		5	2	3		3		5			2
Sub Total	12		9		15	7	9		9		15			6
Contribution	4	0	3	0	5	2	3	0	3	0	5	0	0	2	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 308	MEDIA PLANNING	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. ALİ ALPER AKGÜN	aakgun@pau.edu.tr		TUR A0022	%60

Goals		To teach media planning process and media measures
Content		Concept of media and its scope; Relationship between media, advertisement and consumer; Basic measures; Advanced measures; Marketing strategy and media planning; Strategic media planning

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student