PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 304	TV ADVERTISING	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	To increase awareness and knowledge level of the importance of television as a nadvertising media and TV advertisement design process
Course Content	Television as an advertising media, TV advertising and creativity, Creativity, Creativity in advertising, Creative strategy in in television advertising, Brief, Research, Product or service, Target consumers, Competitor analysis, Idea, Programme style, Programme format, Programme technic, TV advertising film design process, Scenario, Storyboard, Budget, Presentation, Aplications
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to explain television as an advertising media
2	Able to design television advertisement film making process

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4		4		5						5	3
LO 002	4		4		5						5	3
Sub Total	8		8		10						10	6
Contribution	4	0	4	0	5	0	0	0	0	0	5	3	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	4	52
Mid-terms	1	13	13
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student