1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 317MEDIUMS AND TOOLS OF PUBLIC RELATIONS3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To develop knowledge and skill level of public relations applications
Course Content Press article; press release; interview, newspaper, magazine, hand book, press kit, flyer, annual, invitation, remembering note, effective presentation technics, press conference, press trip, product promotion bulletin, corporate activity bulletin, social bulletins, advertorial, practices about crisis communication, fair stand preperation, several special events etc.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Able to do public relations applications for different mediums

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001445  45 2 322  
Sub Total445  45 2 322  
Contribution445004502032200

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12323
Final examination12626
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall2EMEL SARITAŞ


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 317 MEDIUMS AND TOOLS OF PUBLIC RELATIONS 3 + 0 2 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer EMEL SARITAŞ emels@pau.edu.tr TUR A0406 %60
Goals To develop knowledge and skill level of public relations applications
Content Press article; press release; interview, newspaper, magazine, hand book, press kit, flyer, annual, invitation, remembering note, effective presentation technics, press conference, press trip, product promotion bulletin, corporate activity bulletin, social bulletins, advertorial, practices about crisis communication, fair stand preperation, several special events etc.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
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14
Materials
Materials are not specified.
Resources
ResourcesResources Language
İşletmelerde Halkla İlişkiler - Zeyyat SABUNCUOĞLU Halkla İlişkiler ve Medya, Aydemir OKAY-Ayla OKAYTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes