1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 309INTERNET ADVERTISING3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To increase knowledge about internet advertising
Course Content Internet advertising; Development process of internet; The importance of internet; The importance of internet for advertising and media planing; internet advetiring types; e-mail advertising and web 2.0 advertising; e-PR; e-trade; search engine advertising; google adwords; mobile advertising; social media advertising; blog; video advertising; game advertising; prices of internet ads; the important issues about internet advertising
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To understand the importance of internet for advertising
2To explain different advertisement types used in internet

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 3 3     4  5 
LO 0025 3 4     4  5 
Sub Total10 6 7     8  10 
Contribution503040000040050

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1YASEMİN BOZKURT


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 309 INTERNET ADVERTISING 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT ybozkurt@pau.edu.tr TUR A0407 %
Goals To increase knowledge about internet advertising
Content Internet advertising; Development process of internet; The importance of internet; The importance of internet for advertising and media planing; internet advetiring types; e-mail advertising and web 2.0 advertising; e-PR; e-trade; search engine advertising; google adwords; mobile advertising; social media advertising; blog; video advertising; game advertising; prices of internet ads; the important issues about internet advertising
Topics
WeeksTopics
1
2
3
4
5
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8
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10
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13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes