1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 305CREATIVITY IN ADVERTISING3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective To develop creativeness for advertising
Course Content Creativity concept, big idea and creative thinking in advertising, visual communication and its elements, ad writing, advertising and words, advertising style, advertisement writing technics, layout in advertising, tipography, layout and design, printed advertisements, radia advertising, Tv advertising, outdoor advertising, internet advertisin; Advertising as a communication type; Commmunication targets; How advertisement Works?; Learning; Perception; Attention; Developing creativity strategy in advertising; Brand positioning; Market and competition; Consumer target audiences analysis; Creative strategy planning models FCB, R&P; Message strategy; Messega typhologies related with bbrand positioning; Creative practices
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Explain creative strategy
2Analyze creative strategy planing process
3Able to design creative advertising message
4Able to interpret visual communication materials
5Able to design advertisements for different types of media

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0014 4 4     5    
LO 0024 4 4     5    
LO 0034 4 4     5    
LO 0044 4 4     5    
LO 0054         5    
Sub Total20 16 16     25    
Contribution403030000050000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1FATMA YASA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 305 CREATIVITY IN ADVERTISING 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. FATMA YASA fucar@pau.edu.tr TUR A0407 %60
Goals To develop creativeness for advertising
Content Creativity concept, big idea and creative thinking in advertising, visual communication and its elements, ad writing, advertising and words, advertising style, advertisement writing technics, layout in advertising, tipography, layout and design, printed advertisements, radia advertising, Tv advertising, outdoor advertising, internet advertisin; Advertising as a communication type; Commmunication targets; How advertisement Works?; Learning; Perception; Attention; Developing creativity strategy in advertising; Brand positioning; Market and competition; Consumer target audiences analysis; Creative strategy planning models FCB, R&P; Message strategy; Messega typhologies related with bbrand positioning; Creative practices
Topics
WeeksTopics
1
2
3
4
5
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8
9
10
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12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes