PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 301	COMMUNICATION RESEARCH	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	Researching into research methods, communication studies, topics of advertising research and how to prepare and evaluate of communication research project to be analysed.
Course Content	Role of advertisement and public relations research basic items of communication research; strategic planning for research, secondary research, exemplification, design of question form, surveys, qualitative techniques, experiment, data processing and analysing, content analysis8types of content analysis, items of content analysis technique) writing of research report, combined research, message research: broadcast, media, audience research, reader surveys.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to explain basic concepts which direct to the communication research methods
2	Able to evaluate process of communication research
3	Able to carry out and compare different types of research which are used in communication area

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4	4	4	1		4			4			2		4
LO 002	4	4	3			4			4			2		4
LO 003	4	4	3			4			4					4
Sub Total	12	12	10	1		12			12			4		12
Contribution	4	4	3	0	0	4	0	0	4	0	0	1	0	4	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	25	25
Final examination	1	24	24
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 301	COMMUNICATION RESEARCH	3 + 0	2	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. HAYRULLAH YANIK	hayrullahy@pau.edu.tr		TUR A0407	%60

Goals		Researching into research methods, communication studies, topics of advertising research and how to prepare and evaluate of communication research project to be analysed.
Content		Role of advertisement and public relations research basic items of communication research; strategic planning for research, secondary research, exemplification, design of question form, surveys, qualitative techniques, experiment, data processing and analysing, content analysis8types of content analysis, items of content analysis technique) writing of research report, combined research, message research: broadcast, media, audience research, reader surveys.

Topics

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student