PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 402	PUBLIC RELATIONS CAMPAIGN DESIGN	3 + 3	8th Semester	10

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	The aim of this course is to determine objectives in order to solve communication problem of a corporation, to develope measure public relations strategies to reach these goals, to determine the appropriate medium and tools of public relations, to apply this public relations plan and to measure the objectives are being met or not.
Course Content	It covers the design process of a public relations campaign. Student groups prepare a public relations campaign.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Describes the communication problem of corporation
2	Determines the communication objectives for the corporation
3	Determines the appropriate target audiences to solve the problem
4	Develops public relations strategies
5	Decides appropriate public relations media and tools
6	Works as a team

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4	3	4		4	4	3	5	5	2		3	3
LO 002	4	5	4		4	4	3	5	5	2		3	3
LO 003	4	5	4		4	4	3	5	5	2		3	3
LO 004	4	5	4		5	5	5	5	5	2		4	3
LO 005	4	5	4		5	5	5	5	5	2		4	3
LO 006	4	4	4		4	4	4	5	5	2		5	3
Sub Total	24	27	24		26	26	23	30	30	12		22	18
Contribution	4	5	4	0	4	4	4	5	5	2	0	4	3	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	6	84
Hours for off-the-classroom study (Pre-study, practice)	13	10	130
Mid-terms	1	20	20
Final examination	1	26	26
Total Work Load ECTS Credit of the Course			260 10

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 402	PUBLIC RELATIONS CAMPAIGN DESIGN	3 + 3	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. EYLİN AKTAŞ	ebabacan@pau.edu.tr		TUR A0404	%

Goals		The aim of this course is to determine objectives in order to solve communication problem of a corporation, to develope measure public relations strategies to reach these goals, to determine the appropriate medium and tools of public relations, to apply this public relations plan and to measure the objectives are being met or not.
Content		It covers the design process of a public relations campaign. Student groups prepare a public relations campaign.

Topics

Weeks	Topics
1	Public Relations Campaigns
2	Campaign Meeting with Agencies
3	Campaign Meeting with Agencies
4	Campaign Meeting with Agencies
5	Campaign Meeting with Agencies
6	Campaign Meeting with Agencies
7	Campaign Meeting with Agencies
8	Campaign Meeting with Agencies
9	Campaign Meeting with Agencies
10	Campaign Meeting with Agencies
11	Campaign Meeting with Agencies
12	Campaign Meeting with Agencies
13	Campaign Meeting with Agencies
14	Presentations

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	50	Final Exam
Midterm Exam	50	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student