1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 401ADVERTISING CAMPAIGN DESIGN3 + 37th Semester10

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The aim of this course is to put forward communication objectives in order to solve communication problem of a brand, to find the idea of advertising in order to reach these goals, to apply this idea at media tools which determined, to measure goals are being met or not.
Course Content Course contains the design process of an advertising campaign. The student groups prepare advertising campaign as an agency.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Explains the communication problem of the brand
2Determines the communication objectives for the brand
3Specifies the target groups
4Develops the idea of advertising
5Decides the appropriate media tools

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0014 3 5 233 532  
LO 0024 3 5 233 532  
LO 0034 3 5  33 5    
LO 0044 3 5  33 532  
LO 0054 3 5  33 53   
Sub Total20 15 25 41515 25126  
Contribution403050133052100

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14684
Hours for off-the-classroom study (Pre-study, practice)1310130
Mid-terms12020
Final examination12626
Total Work Load

ECTS Credit of the Course





260

10
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1YASEMİN BOZKURT
Details 2023-2024 Fall2YASEMİN BOZKURT


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 401 ADVERTISING CAMPAIGN DESIGN 3 + 3 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. YASEMİN BOZKURT ybozkurt@pau.edu.tr TUR A0404 %60
Goals The aim of this course is to put forward communication objectives in order to solve communication problem of a brand, to find the idea of advertising in order to reach these goals, to apply this idea at media tools which determined, to measure goals are being met or not.
Content Course contains the design process of an advertising campaign. The student groups prepare advertising campaign as an agency.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes