PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 302	CORPORATE COMMUNICATION MANAGEMENT	3 + 0	6th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	To increase knowledge level of corporate communication process and its functions
Course Content	Corporate image and corporate identity; Corporate identity and corporate culture; Relationship between vision, values and identity; Corporate identity planning; Difference between corporate communication and public relations; Corporate communication process; Corporate communication management and models; Integration of corporate communication; Corporate communication tools; Corporate advertising; Communication in management and corporate behavior; Internal communication; Corporate involvement; Corporate branding; Corporate brand management
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to explain corporate communication importance
2	Able to analyze the relationship between institutionalisation and communication

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	4	4	5				5	5	3			3	3
LO 002	4	4	5				5	5	2			3	3
Sub Total	8	8	10				10	10	5			6	6
Contribution	4	4	5	0	0	0	5	5	3	0	0	3	3	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	23	23
Final examination	1	26	26
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 302	CORPORATE COMMUNICATION MANAGEMENT	3 + 0	2	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. SEHER ARGUN	ceylans@pau.edu.tr		TUR A0407	%

Goals		To increase knowledge level of corporate communication process and its functions
Content		Corporate image and corporate identity; Corporate identity and corporate culture; Relationship between vision, values and identity; Corporate identity planning; Difference between corporate communication and public relations; Corporate communication process; Corporate communication management and models; Integration of corporate communication; Corporate communication tools; Corporate advertising; Communication in management and corporate behavior; Internal communication; Corporate involvement; Corporate branding; Corporate brand management

Topics

Weeks	Topics
1	Introduction
2	Corporate Communications and Public Relations
3	Functions of Corporate Communications
4	Corporate Brand I
5	Corporate Brand II
6	Corporate Image
7	Corporate Identity I
8	Corporate Identity II
9	Corporate Design
10	Visual Identity
11	Corporate Culture
12	Corporate Sosial Responsibility
13	Corporate Reputation
14	General Assessment

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student