1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 303PERSUASIVE COMMUNICATION3 + 05th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective The main motivation in the performance of communication action in general and communication professions in particular is to persuade the target audience. Based on this perspective, the course aims to provide basic skills in developing a persuasive communication strategy in areas such as advertising, lobbying, corporate communication, image management and political communication.
Course Content Basic principles of logic, rhetoric, dialectics and eristic dialectics, argumentation and argumentation theories, rational and non-rational techniques in persuasion, media and manipulative communication, persuasion strategies used in public relations and other communication professions.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Gains information about persuasion theories.
2Takes an academic approach to basic logical principles and reasoning.
3By learning rational and non-rational persuasion techniques, one can create persuasive communication strategies in accordance with ethical standards in the practice of the profession.
4Knows the distinction between rational persuasion and manipulation.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 4    5       
LO 0025 4    5       
LO 0035 4    4       
LO 004               
Sub Total15 12    14       
Contribution403000040000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall2OSMAN ÇALIŞKAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 303 PERSUASIVE COMMUNICATION 3 + 0 2 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. OSMAN ÇALIŞKAN osmancaliskan@pau.edu.tr TUR A0407 %80
Goals The main motivation in the performance of communication action in general and communication professions in particular is to persuade the target audience. Based on this perspective, the course aims to provide basic skills in developing a persuasive communication strategy in areas such as advertising, lobbying, corporate communication, image management and political communication.
Content Basic principles of logic, rhetoric, dialectics and eristic dialectics, argumentation and argumentation theories, rational and non-rational techniques in persuasion, media and manipulative communication, persuasion strategies used in public relations and other communication professions.
Topics
WeeksTopics
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5
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14
Materials
FileFile NameFile LanguageOriginal File NameAdded Date
Download File Retorik, Klasik Mantık, İkna, C. Perelman ve S. Toulmin'in Argümantasyon TeorisiTürkçeSEÇMEN TERCİHLERİNİN YÖNLENDİRİLMESİNDE ARGÜMANTASYON FAKTÖRÜ - Kopya.pdf13.09.2023 13:32:53
Download File İrrasyonel İknaTürkçeIrrasyonel_Ikna_ve_Sosyal_Medya_Elestire.pdf13.09.2023 13:32:53
Resources
ResourcesResources Language
Jamieson, H., (1996). İletişim ve İkna. Eskişehir: Anadolu Üniversitesi Yayınları.Türkçe
Türkkan, R.O., (2006). İkna ve Uzlaşma Sanatı. İstanbul: Akdeniz Yayıncılık.Türkçe
Meyer, M. (2009). Retorik. Ankara: Dost Kitabevi.Türkçe
Özlem, D. (2011). Mantık-Klasik/Sembolik Mantık-Mantık Felsefesi . İstanbul: Notus Kitap Yayınevi.Türkçe
Perelman, C., & Olbrechts-Tyteca, L. (1971). The New Rhetoric: A Treatise on Argumentation. London: University of Notre Dame Press.English
Toulmin, S., Rieke, R., & Janik, A. (1984). An Introduction to Reasoning. New York: Macmillan Publishing.English
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes