PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 202	THEORY AND PRACTICES IN PUBLIC RELATIONS	3 + 0	4th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	Increase the level of information on the theory and practice of public relations
Course Content	Public relations theories; the public relations process, the target audience, the tools and methods of public relations, corporate identity, corporate image, corporate public relations, crisis management, marketing, public relations purposes, event management, Reputation Management, Problem Management, Social Responsibility, Sponsorship; Corporate Advertising; Lobbying; Affairs / Issue Management
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to analyze public relations theories
2	Able to explain the process of public relations
3	Able to analyze applications in different fields of public relations.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	5	3	4	2	5	3	2	2	3	2		2
LO 002	4	5	3	2	5	5	5	3	4	2		2	3	2
LO 003	5	4	5	3	1	3	5	5	3	2		4	3	4
Sub Total	14	12	12	7	11	11	12	10	10	6		8	6	6
Contribution	5	4	4	2	4	4	4	3	3	2	0	3	2	2	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	23	23
Final examination	1	26	26
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 202	THEORY AND PRACTICES IN PUBLIC RELATIONS	3 + 0	3	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Assoc. Prof. Dr. SEHER ARGUN	ceylans@pau.edu.tr		TUR A0407	%80

Goals		Increase the level of information on the theory and practice of public relations
Content		Public relations theories; the public relations process, the target audience, the tools and methods of public relations, corporate identity, corporate image, corporate public relations, crisis management, marketing, public relations purposes, event management, Reputation Management, Problem Management, Social Responsibility, Sponsorship; Corporate Advertising; Lobbying; Affairs / Issue Management

Topics

Weeks	Topics
1	Introduction
2	Public Relations and Related Theories: Relationship and Behavioral Theories
3	Theories of Public Relations
4	Marketing Public Relations (MPR) - Corporate Ad
5	Issue and Crisis Management
6	Agenda Management
7	Sponsorship
8	Corporate Social Responsibility
9	Event Manegement
10	Lobbying
11	Financial PR
12	Gerilla PR
13	Media Relations
14	PR and New Media

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student