1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 203INTRODUCTION TO ADVERTISING3 + 03rd Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective It is aimed to comprehend basic advertising concept, scope and importance and to relate of other communication studies.
Course Content Concept of advertising, historical improvement and place in marketing, aims, characteristics functions and benefits to company of advertising, type of advertising, advertising agencies and its structure, campaign of advertsing and its process, advertising, ethics in advertising.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To learn concept and scope of advertising
2To learn stage of an advertising campaign process
3To comprehend differences and relation between advertising and other publicity and communication applications
4To know characteristics of media devices and advertising applications

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 001   2   1 15231 
LO 002    5     53   
LO 003    2  1  433  
LO 004    3     4    
Sub Total   210  2 118861 
Contribution000130010052200

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)13339
Mid-terms12424
Final examination12525
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall2FATMA YASA


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 203 INTRODUCTION TO ADVERTISING 3 + 0 2 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Assoc. Prof. Dr. FATMA YASA fucar@pau.edu.tr TUR A0407 %60
Goals It is aimed to comprehend basic advertising concept, scope and importance and to relate of other communication studies.
Content Concept of advertising, historical improvement and place in marketing, aims, characteristics functions and benefits to company of advertising, type of advertising, advertising agencies and its structure, campaign of advertsing and its process, advertising, ethics in advertising.
Topics
WeeksTopics
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Materials
Materials are not specified.
Resources
ResourcesResources Language
Babacan, Muazzez. Nedir Bu Reklam?, Detay Yayıncılık. Türkçe
Kocabaş,Füsun ve Müge Elden, Reklamcılık, İletişim Yayınları, 2004. Türkçe
Aksoy,Atilla Yeni Reklamcılık, Bilgi Üni.Yay. Türkçe
Reklamcılığın Geleceği, MediaCat YayınlarıTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes