PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 201	INTRODUCTION TO PUBLIC RELATIONS	3 + 0	3rd Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Compulsory
Course Objective	To ensure to get public relation conscious of student with all public relations functions which uses to reach in and out environment of company.
Course Content	Public relations concept, scope, importance, and aims, concepts related with public relations, public relations mix, devices and actions in public relations
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	To have information about concept and scope of public relations
2	To learn to campaign process of public relations
3	To comprehend of application field of public relations
4	To know method and devices which use in public relations

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO 001	5	4	5		5	5	5	4	5	5	2	1	2
LO 002	2	5	3	3	5	5	5	4	4	3	1	4	5
LO 003	2	5	3	3	5	5	5	4	5	2	1	3	2
LO 004	4	4	2	2	1	5	5	4	5	3	2	4	3	1
Sub Total	13	18	13	8	16	20	20	16	19	13	6	12	12	1
Contribution	3	5	3	2	4	5	5	4	5	3	2	3	3	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	13	3	39
Mid-terms	1	24	24
Final examination	1	25	25
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	EYLİN AKTAŞ

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 201	INTRODUCTION TO PUBLIC RELATIONS	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Prof. Dr. EYLİN AKTAŞ	ebabacan@pau.edu.tr		TUR A0022	%

Goals		To ensure to get public relation conscious of student with all public relations functions which uses to reach in and out environment of company.
Content		Public relations concept, scope, importance, and aims, concepts related with public relations, public relations mix, devices and actions in public relations

Topics

Weeks	Topics
1	Introduction
2	What is Public Relations?
3	History of Public Relations I
4	History of Public Relations II
5	Public Relations and Related Areas
6	The Purpose, Characteristics and Principles of Public Relations
7	Reactive Public Relations
8	Proactive Public Relations
9	The Position of Punlic Relations in Organizations
10	Target Audiences in Public Relations
11	Public Relations Campaigns I: Research
12	Public Relations Campaigns II: Planning
13	Public Relations Campaigns III: Implementation and Evaluation
14	General Evaluation

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student