1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF COMMUNICATION
  3. PUBLIC RELATIONS AND PUBLICITY DEPARTMENT
  4. 411 PUBLIC RELATIONS AND PUBLICITY
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
HIT 111GENERAL BUSINESS2 + 01st Semester4

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Compulsory
Course Objective Recognition of the business functions, Understand the functioning of the business
Course Content Basic business concepts, the objectives of the management of relationships and the environment; Classification of Business; The main working areas of business, size and capacity; Business functions
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Explain the basic concepts of business
2Classify businesses
3Businesses understand the work of the organization
4The business management functions of planning, organizing, leading, coordinating, and controlling examine the stages of
5To analyze the current management practices
6Business functions of production, marketing, human resources, finance and public relations to grasp the processes of

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15
LO 0015 5    2 2     
LO 0025 5    2 2     
LO 0035 5    2 2     
LO 0045 5    3 3     
LO 0055 5    3 3     
LO 006525    4 31    
Sub Total30230    16 151    
Contribution505000030300000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)13226
Mid-terms12525
Final examination12525
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1ALİ SOYLU


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
HIT 111 GENERAL BUSINESS 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Prof. Dr. ALİ SOYLU asoylu@pau.edu.tr TUR A0022 %
Goals Recognition of the business functions, Understand the functioning of the business
Content Basic business concepts, the objectives of the management of relationships and the environment; Classification of Business; The main working areas of business, size and capacity; Business functions
Topics
WeeksTopics
1 the basic concepts of business and startup information
2 classification of businesses
3 Establishment Studies
4 Business functions Management function
5 Management function
6 Current management practices
7 Midterm exam
8 Forms of major production Production planning
9 Production control
10 Marketing function
11 Marketing management
12 Finance function
13 Human resources management
14 Public relations
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes